Luxury Villas of Asia brings the creative to the analytical to build individual brands that foster demand. We monitor, we measure, we continually innovate as your villa’s marketing strategy is implemented in the market.
It’s a truism that if you believe in a product, it’s an easy mission to represent to others. We select the villas we represent into the market very carefully, and we invest considerable time and effort in their success.
Our creative team will underpin your villa’s success as brand by generating the imagery, experiential storytelling and emotions to connect with the consumer. This allows us to position your villa at a luxury price point that gives you the rental yield you are targeting.
We are not just about pretty pictures. We are constantly analysing internet statistics, client feedback, and reviews to monitor what is working on all facets of the business, especially the performance of the villa’s direct website, the villa’s face to the world.
Marketing in the internet age is about watching the performance of a funnel for the direct marketing – the number of people who visit a website, the percentage of people that make an inquiry, and then the percentage of inquiries that convert to bookings. We are constantly observing and striving to improve each stage of that process.
Monitoring your asset’s performance
Luxury Villas of Asia supervises all inward remittances for your villa from any source and provides detailed monthly reports of a high level of detail. Tracking the performance of the villa overall and all the various agents that contribute to it, we provide every detail in a comprehensive fashion.
Handling some of the most exclusive homes, many of them with furnishing quality not designed for commercial traffic, owners will often ask us to screen and vet every group of clients. This includes among other things never admitting bachelor parties.
For villas that are event-friendly, we believe that events should be carefully guided and regulated so to have the minimum impact on the villa and their operational teams. Aside from the additional revenue they bring, one of the most desirable effects is that of viral marketing. The factors that make up world of mouth are driven by the amount of people who have personally experienced a given villa.
There are two sides to a successful villa. One is the Marketing & Distribution side and the other is the Operational side. It’s tough to find a company that is highly skilled in both disciplines, so villa owners often do better when they select a specialist for each function.
When we first started handling marketed villas there were many owners with their own in-house management teams. We worked well with them. The market has somewhat shifted towards professional specialist companies with extensive teams of specialists, which also works dovetails well with the way we do business.
If clients need an operational solution for their villa we would be happy to introduce such.